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Havn Hus

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Branding - Web Design

Havn Hus is a luxurious retreat center located in the scenic Norwegian fjords, designed with a focus on sustainability and wellness. The property offers breathtaking views of mountains and waterfalls, creating a serene environment ideal for guests seeking relaxation and restoration through nature. Havn Hus embodies a commitment to eco-friendly living, featuring sustainable practices in collaboration with local farms, organic catering, and local artisans, all while providing an experience rooted in both luxury and comfort.

The Logo

The logo for Havn Hus symbolizes the dual pillars of home and connection. The simple, minimalist mark evokes a sense of stability and refuge, with the two arch shapes converging in the center to represent harmony and togetherness. The silhoutte also hints at the mountains surrounding the retreat, anchoring the brand in its natural environment. This visual identity reflects the brand’s ethos—creating a sanctuary where nature, connection, and wellness unite while making an impact.

Brand Identity

Havn Hus’s brand identity is deeply connected to its Norwegian roots, focusing on sustainability and luxury. The earthy green tones paired with a minimalist aesthetic create a calming, natural palette that mirrors the surrounding landscapes. This brand is crafted to appeal to eco-conscious travelers who value wellness retreats, bespoke experiences, and deep connections to nature. From the curated organic food menus to the art installations featuring local biodiversity, every detail of the brand reinforces Havn Hus’s commitment to nurturing both people and the planet.

Web Design

The website for Havn Hus needed to reflect both its serene, natural environment and its luxurious offerings. The design incorporates bold visuals of the fjords, mountains, and open water to immerse visitors in the experience before they even arrive. The user interface is simple and clean, with a focus on ease of navigation for both potential guests and event planners. From booking bespoke retreats to exploring the property’s amenities, the site is designed to provide a seamless, relaxing experience—mirroring the tranquility of the location itself. Integration of custom photography and video tours helps users visualize the retreat, creating a connection that feels both personal and immersive.

Other projects

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Pray

Illustration

Kaloud

Branding - Illustration - Animation

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Icon Design

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Icon Design

I developed a cohesive set of approximately 40 icons tailored for eCommerce, focusing on creating a friendly and intuitive style using rounded solid designs. The goal was to ensure flexibility and appeal for various tech and eCommerce companies.

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Collection of UI

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UI Design

This is a showcase of various UI experiments I’ve created. Some are fictional case studies, as I enjoy experimenting with imaginary brands to explore new ideas. While some of these projects are smaller and don’t warrant a full project page, I still wanted to highlight these designs.

Habit Tracker Case Study

I developed this habit tracker to experiment with unconventional methods for data input and visualization. I explored various ways to display statistics and simulate a fitness competition, similar to the experience I have with my Apple Watch. This project allowed me to innovate in presenting information in engaging and interactive formats.

Meditation App Case Study

For this case study, I created a logo and brand to visualize how the branding would appear in an app. This project also allowed me to gain experience and experiment with slightly more unconventional layouts in app design, enhancing my skills and creativity in developing unique user interfaces.

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Logofolio

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Logo Design

Over the years, I’ve worked on countless branding projects. Here, I’ve gathered some of my favorite logo designs to showcase my work and highlight the diversity and creativity I bring to each project. Some are originals and some are my take on existing brands, such as Ryanair and James Webb.

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Earny

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Branding - Web - UI

In the Earny case study, I focused on designing a budgeting app that transforms the often daunting task of managing finances into an engaging and enjoyable experience. Earny is not just another budgeting tool – it’s an app that brings fun into finances, making budgeting simple, straightforward, and even a bit playful.

By integrating intuitive design elements and user-friendly features, the app helps users effortlessly track their spending, set goals, and gain control over their finances without the usual stress. My goal was to create an interface that demystifies finance, empowering users to manage their money with confidence and ease, all while keeping the experience light-hearted and accessible.

Web Design

I aimed to create a simple yet impactful design that could animate when scrolling, allowing the budgeting cards to interact dynamically with user behavior on the landing page. Budgeting should be simple straightforward, and I wanted this message to be clear in the design.

Web Design

I aimed to create a simple yet impactful design that could animate when scrolling, allowing the budgeting cards to interact dynamically with user behavior on the landing page. Budgeting should be simple straightforward, and I wanted this message to be clear in the design.

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Pray

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Illustration

I worked on a series of approximately 60 illustrations for Pray.com, depicting the stories of David, Joseph, and Jesus as bedtime tales. Despite not being religious myself, I found the experience very interesting as I delved into the historical context and narratives behind these stories. The project was a fascinating journey into biblical history, allowing me to creatively interpret and visualize these well-known tales, offering a fresh perspective while respecting their cultural and spiritual significance.

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Cirquetickets

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Branding - Illustration - Animation
CirqueTickets is an emerging brand developing a new ticket-selling software tailored for circus and traveling entertainment. The logo design, which I created, is inspired by the letter ‘C’ and the unique shapes of seating charts commonly used by CirqueTickets’ clients, reflecting the essence of their specialized market. In addition to the logo, I have also crafted logo animations, as well as illustrations and animations. The rest of the visual identity is still in development.

Illustration & Animation

For CirqueTickets, I am currently developing an animated illustration set with a distinctive style to effectively communicate the various services they offer.

In designing the animations for my projects, I prioritized both scalability and efficiency. I crafted each animation using vector-based techniques, ensuring that they can be scaled to any size without loss of quality, and have small filesizes. This approach allows for seamless adaptation across various devices and screen sizes.

Animated UI

At CirqueTickets, we offer a range of products designed to provide a seamless ticketing experience. To effectively showcase the benefits of each product, I developed a clean and concise looping vector animation. This visual tool helps customers easily understand the key features and advantages of our offerings.

Ticketshop

Scanner App

Box Office
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Togethxr

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Logo Design

For my client TOGETHXR, I had the opportunity to design their logo, which features the letter X coming together and striving forward. TOGETHXR is an inspiring platform founded by top female athletes Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel, aiming to bring women’s sports to the forefront. The logo symbolizes a strong, bold community united in their pursuit of greater visibility and recognition for women’s achievements in sports.

Years after the brand launched, it has made its mark across the world, being featured in The New York Times, and in the Tonight Show Starring Jimmy Fallon.

Uncategorized

Logo Design

For my client TOGETHXR, I had the opportunity to design their logo, which features the letter X coming together and striving forward. TOGETHXR is an inspiring platform founded by top female athletes Alex Morgan, Chloe Kim, Sue Bird, and Simone Manuel, aiming to bring women’s sports to the forefront. The logo symbolizes a strong, bold community united in their pursuit of greater visibility and recognition for women’s achievements in sports.

Years after the brand launched, it has made its mark across the world, being featured in The New York Times, and in the Tonight Show Starring Jimmy Fallon.

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Kaloud

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Branding - Illustration - Animation

Kaloud is a leading brand dedicated to revolutionizing the hookah experience by combining innovative technology with traditional craftsmanship. Their mission is to make hookah smoking safer by reducing harmful compounds, while also enhancing the social and sensory aspects of the experience. Kaloud products are designed to foster meaningful connections and offer a sophisticated, elegant smoking experience​.

Responsive Brand System

Given Kaloud’s diverse usage of various sizes and assets, it was essential to develop a responsive design system for the brand. Kaloud had a strong attachment to its logo, so I provided a subtle refresh to modernize its look.


Additionally, I implemented a responsive logo design system, allowing consistent use across different mediums, addressing the challenge they faced prior to our collaboration.

Packaging Design

I’ve been working with Kaloud’s product team to develop their packaging design system. Previously, there were significant inconsistencies across their packaging. I collaborated closely with the Product team to create cohesive box designs, a comprehensive manual design system, and complementary patterns, ensuring a unified and visually appealing packaging experience.

Animation

Kaloud’s products can be quite overwhelming to assemble. To simplify the process for users, I made renders of the individual elements with the 3D model given by the Product Team and created a series of animations demonstrating the assembly steps. These visual guides help users understand the order of assembly and make the process much easier.

Data Visualisation & Animation

Kaloud’s innovative hookah system features a unique filter that significantly reduces the harmful effects compared to traditional hookah setups. Backed by data supporting its benefits, I designed a series of social media posts and reels to visually communicate the reduced risks associated with using a Kaloud hookah system.

Packaging Design & Illustration

Every Kaloud product is thoughtfully designed with inspiration drawn from ancient mythology. To highlight this unique aspect, I created several gold-printed illustrations that are revealed when you open the box of your new Kaloud product. These illustrations are designed to form a seamless pattern around the packaging and are rich with symbolic elements, enhancing the unboxing experience and celebrating the brand’s mythological roots.

A Sketch of the Calix pattern design, made in Procreate

A sketch of the Lotus III pattern design, made in Procreate

Collaboration Notes

This project was developed in collaboration with Greg Davies and Kevin Shek, combining strategic vision and technical expertise to enhance Kaloud’s offerings.

Greg Davies
Kevin Shek
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Sketch

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Branding - Illustration - Animation

At sketch, I am responsible for crafting campaign identities, creating animations, designing illustrations, and developing merchandise, ensuring each piece aligned with the overarching brand vision. My role often extends beyond design execution, as I had the opportunity to act as an art director on several projects. In this capacity, I oversaw the creative process, making strategic decisions to ensure consistency and cohesion across different elements of the brand.

 

An in-depth look at Prototyping in Sketch

What is kerning? The ultimate guide for beginners

How to design a credit card mockup in Sketch

Your guide to designing the perfect Twitter header

Smart Layout Campaign Identity & Assets

For Sketch’s new smart layout feature, I crafted the campaign’s visual identity and created several illustrated and animated assets to effectively promote the feature.

Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 2

Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 3

Animation to demonstrate automatic resizing in Smart Layouts in Sketch

Animation to demonstrate Smart Layout in Sketch

 
Product Animations

For Sketch’s new smart layout feature, I crafted the campaign’s visual identity and created several illustrated and animated assets to effectively promote the feature.

Minimap

Command Bar

New Inspect Window

Social Media Templates

I created hundreds of social media templates, covers, mockups and other assets for both personal and commercial use by our users. This required me to quickly produce designs in a variety of styles, tailored to different purposes, industries, and target groups.

Merch

I also had the pleasure of working on merchandise designs for both internal use and for Sketch’s clients. I loved creating illustrations and patterns packed with Easter eggs related to our software, making the designs unique and engaging.

Animated Stickers

For Sketch, I created a series of animated stickers to make the website experience more engaging and playful. These animations were designed to catch the eye and draw attention to different areas of the site, enhancing user interaction and adding a fun element to the browsing experience.

Hyperrealistic Illustration

I initially created this mockup for Sketch to use as a demo document for the new ‘renaming layers’ feature. This project allowed me to delve into the intricate details of hyperrealism, adding depth and realism to the design.