Branding · Illustration · Animation · 2024
Client
Sketch
Discipline
Branding & Animation
Year
2024
Industry
Design Software
About the project
At Sketch, I am responsible for crafting campaign identities, creating animations, designing illustrations, and developing merchandise — ensuring each piece aligns with the overarching brand vision. My role often extends beyond design execution, as I had the opportunity to act as art director on several projects, overseeing the creative process and making strategic decisions to ensure consistency and cohesion across different elements of the brand.
For Sketch's new Smart Layout feature, I crafted the campaign's visual identity and created a series of illustrated and animated assets to effectively promote the feature across product, marketing, and social channels.
Deliverables
Animations
An in-depth look at Prototyping in Sketch
What is kerning? The ultimate guide for beginners
How to design a credit card mockup in Sketch
Your guide to designing the perfect Twitter header
Smart Layout Campaign Identity & Assets
For Sketch's new smart layout feature, I crafted the campaign's visual identity and created several illustrated and animated assets to effectively promote the feature.
Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 2
Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 3
Animation to demonstrate automatic resizing in Smart Layouts in Sketch
Animation to demonstrate Smart Layout in Sketch
Product Animations
For Sketch's new smart layout feature, I crafted the campaign's visual identity and created several illustrated and animated assets to effectively promote the feature.
Minimap
Command Bar
New Inspect Window
Merch
I also had the pleasure of working on merchandise designs for both internal use and for Sketch's clients. I loved creating illustrations and patterns packed with Easter eggs related to our software, making the designs unique and engaging.
Animated Stickers
For Sketch, I created a series of animated stickers to make the website experience more engaging and playful. These animations were designed to catch the eye and draw attention to different areas of the site, enhancing user interaction and adding a fun element to the browsing experience.
Hyperrealistic Illustration
I initially created this mockup for Sketch to use as a demo document for the new 'renaming layers' feature. This project allowed me to delve into the intricate details of hyperrealism, adding depth and realism to the design.