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Branding · Illustration · Animation  ·  2024

Sketch

Client

Sketch

Discipline

Branding & Animation

Year

2024

Industry

Design Software

About the project

At Sketch, I am responsible for crafting campaign identities, creating animations, designing illustrations, and developing merchandise — ensuring each piece aligns with the overarching brand vision. My role often extends beyond design execution, as I had the opportunity to act as art director on several projects, overseeing the creative process and making strategic decisions to ensure consistency and cohesion across different elements of the brand.

For Sketch's new Smart Layout feature, I crafted the campaign's visual identity and created a series of illustrated and animated assets to effectively promote the feature across product, marketing, and social channels.

Deliverables

  • Campaign identity & assets
  • Smart Layout campaign
  • Social media templates
  • Merchandise design
  • Animated stickers
  • Hyperrealistic illustration
  • Art direction

Animations

An in-depth look at Prototyping in Sketch

What is kerning? The ultimate guide for beginners

How to design a credit card mockup in Sketch

Your guide to designing the perfect Twitter header

Smart Layout Campaign Identity & Assets

For Sketch's new smart layout feature, I crafted the campaign's visual identity and created several illustrated and animated assets to effectively promote the feature.

Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 2

Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 3

Animation to demonstrate automatic resizing in Smart Layouts in Sketch

Animation to demonstrate Smart Layout in Sketch

Product Animations

For Sketch's new smart layout feature, I crafted the campaign's visual identity and created several illustrated and animated assets to effectively promote the feature.

Minimap

Command Bar

New Inspect Window

Merch

I also had the pleasure of working on merchandise designs for both internal use and for Sketch's clients. I loved creating illustrations and patterns packed with Easter eggs related to our software, making the designs unique and engaging.

Sketch merchandise bag
Sketch merchandise cards

Animated Stickers

For Sketch, I created a series of animated stickers to make the website experience more engaging and playful. These animations were designed to catch the eye and draw attention to different areas of the site, enhancing user interaction and adding a fun element to the browsing experience.

Hyperrealistic Illustration

I initially created this mockup for Sketch to use as a demo document for the new 'renaming layers' feature. This project allowed me to delve into the intricate details of hyperrealism, adding depth and realism to the design.

Hyperrealistic illustration

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