Sketch

Branding - Illustration - Animation

At sketch, I am responsible for crafting campaign identities, creating animations, designing illustrations, and developing merchandise, ensuring each piece aligned with the overarching brand vision. My role often extends beyond design execution, as I had the opportunity to act as an art director on several projects. In this capacity, I oversaw the creative process, making strategic decisions to ensure consistency and cohesion across different elements of the brand.

 

An in-depth look at Prototyping in Sketch

What is kerning? The ultimate guide for beginners

How to design a credit card mockup in Sketch

Your guide to designing the perfect Twitter header

Smart Layout Campaign Identity & Assets

For Sketch’s new smart layout feature, I crafted the campaign’s visual identity and created several illustrated and animated assets to effectively promote the feature.

Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 2

Blogpost: Behind the feature: How we took Smart Layout beyond Symbols Part 3

Animation to demonstrate automatic resizing in Smart Layouts in Sketch

Animation to demonstrate Smart Layout in Sketch

 
Product Animations

For Sketch’s new smart layout feature, I crafted the campaign’s visual identity and created several illustrated and animated assets to effectively promote the feature.

Minimap

Command Bar

New Inspect Window

Social Media Templates

I created hundreds of social media templates, covers, mockups and other assets for both personal and commercial use by our users. This required me to quickly produce designs in a variety of styles, tailored to different purposes, industries, and target groups.

Merch

I also had the pleasure of working on merchandise designs for both internal use and for Sketch’s clients. I loved creating illustrations and patterns packed with Easter eggs related to our software, making the designs unique and engaging.

Animated Stickers

For Sketch, I created a series of animated stickers to make the website experience more engaging and playful. These animations were designed to catch the eye and draw attention to different areas of the site, enhancing user interaction and adding a fun element to the browsing experience.

Hyperrealistic Illustration

I initially created this mockup for Sketch to use as a demo document for the new ‘renaming layers’ feature. This project allowed me to delve into the intricate details of hyperrealism, adding depth and realism to the design.